PRIVACY POLICY

This Privacy Policy ("Policy") sets forth the manner in which Dripearth LLP, a limited liability partnership incorporated under the laws of India and having its registered office at 3rd Floor, Plot 20, HUDA Techno Enclave, HITEC City, Hyderabad, Telangana – 500081 (hereinafter referred to as "Dripearth", "Company", "we", "us" or "our"), collects, receives, possesses, stores, deals with, processes, uses, discloses, transfers, and protects information obtained from users ("you", "your", or "User") of the website www.dripearth.com ("Website") and any related services, features, content, or applications offered thereon.

This Policy is to be read in conjunction with and forms an integral part of the Terms of Service of the Website. By accessing, browsing, or otherwise using the Website, or by submitting information to us in any manner whatsoever, you expressly acknowledge, agree, and consent to the practices described in this Policy.

1. SCOPE AND APPLICABILITY

This Policy applies to all Users of the Website, whether registered or unregistered, and governs all information collected by the Company through the Website, including but not limited to information collected during account creation, order placement, customer support interactions, and general browsing activities.

2. INFORMATION COLLECTED

2.1 Personal Information

The Company may collect information that identifies or relates to an identifiable individual, including but not limited to name, billing and shipping address, email address, telephone number, order details, and any other information voluntarily provided by the User while interacting with the Website or availing of services ("Personal Information").

Payment-related information is collected and processed by authorised third‑party payment gateways. The Company does not store complete card numbers, banking credentials, or similar sensitive financial information on its servers.

2.2 Automatically Collected Information

Upon access to the Website, certain information may be automatically collected through cookies, server logs, pixels, and similar technologies, including but not limited to IP address, browser type, operating system, device identifiers, access times, pages viewed, referring URLs, and interaction patterns (collectively, "Usage Data").

3. PURPOSE OF COLLECTION AND USE

The information collected by the Company may be used for one or more of the following purposes:

facilitating order placement, processing, fulfilment, delivery, and post‑delivery support;
enabling account creation, authentication, and management;
communicating transactional, service‑related, and administrative information;
providing marketing, promotional, and informational communications, subject to applicable consent requirements;
improving Website functionality, performance, and user experience;
conducting internal analysis, audits, research, and troubleshooting;
preventing fraud, unauthorised access, misuse, and unlawful activities;
complying with applicable laws, regulations, legal processes, and governmental requests; and
enforcing the Company’s contractual rights and obligations.

4. COOKIES AND TRACKING MECHANISMS

The Website utilises cookies and similar tracking technologies to distinguish Users, retain preferences, maintain session continuity, and analyse Website traffic. Cookies may be persistent or session‑based. Users may restrict or disable cookies through browser settings; however, doing so may impair the availability or functionality of certain features of the Website.

5. DISCLOSURE AND SHARING OF INFORMATION

5.1 Service Providers and Business Partners

The Company may disclose information to third‑party service providers and partners, including but not limited to e‑commerce platform providers, payment processors, logistics partners, analytics providers, marketing platforms, and technology vendors, strictly on a need‑to‑know basis for the purposes of operating the Website and delivering services.

5.2 Legal and Regulatory Disclosures

Information may be disclosed where required to do so by law, regulation, court order, governmental authority, or where such disclosure is necessary to protect the rights, property, or safety of the Company, its Users, or the public.

5.3 Business Transfers

In the event of a merger, acquisition, reorganisation, sale of assets, or similar transaction, User information may be transferred as part of such transaction, subject to applicable confidentiality obligations.

6. MARKETING COMMUNICATIONS

Where permitted by law, the Company may communicate promotional or marketing information to Users. Users may withdraw consent or opt out of such communications at any time by utilising the unsubscribe mechanism provided or by contacting the Company directly.

7. DATA RETENTION

The Company retains Personal Information only for such duration as is reasonably necessary to fulfil the purposes for which it was collected, to comply with statutory or regulatory requirements, to resolve disputes, and to enforce legal rights, after which such information may be securely deleted or anonymised.

8. DATA SECURITY

The Company employs reasonable administrative, technical, and physical safeguards designed to protect information against unauthorised access, alteration, disclosure, or destruction. Notwithstanding the foregoing, no system or transmission of data over the internet can be guaranteed to be completely secure, and the Company disclaims any liability arising from unauthorised access beyond its reasonable control.

9. USER RIGHTS

Subject to applicable law, Users may request access to, correction of, or deletion of their Personal Information, or withdraw consent previously provided. Such requests may be made by contacting the Company, and will be addressed in accordance with legal requirements and operational constraints.

10. CHILDREN’S DATA

The Website is not intended for use by individuals under the age of 18 years without parental or legal guardian consent. The Company does not knowingly collect Personal Information from minors in violation of applicable law.

11. THIRD‑PARTY LINKS

The Website may contain links to third‑party websites or services. The Company has no control over and assumes no responsibility for the privacy practices or content of such third parties. Access to such websites is at the User’s own risk.

12. AMENDMENTS TO POLICY

The Company reserves the right to amend, modify, or update this Policy at its sole discretion. Any changes shall become effective upon publication on the Website or notification to Users, as determined by the Company. Continued use of the Website following such changes constitutes acceptance of the revised Policy.